pURL Campaigns
A pURL, or personalized URL, is a unique web address that directs your recipients to a micro-webpage designed specifically for them. pURLS offer an excellent marketing opportunity to maximize the effectiveness of your direct mail campaigns by automatically tracking all responses from your mailing. These sites are designed to capture responses enabling you to gain valuable information about your recipients while simultaneously promoting your product/service. Whether you are directing your mail campaigns to consumers or B2B, the pURL message can dramatically increase response rates.
pURLs help identify your recipient’s needs, gather valuable information about them and track their response rates in real-time. Once your direct mail piece has been sent, you will have access to a dashboard that indicates who checked out their pURL, how long they browsed the site and the responses they submitted. All of this information is provided instantly and updated with every response, providing qualified data that you can instantly use to promote your products and services in ways that directly relate to the individual. Get superior results by sending your message using pURLS.
pURLS technology is a great way to increase your business. To find out how you can benefit from a pURL campaign, call us at 1-800-243-9701.
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